API & Webhook Integrations

Webhook Workflows & Event-Driven Automation

Trigger automated WhatsApp template notifications (order confirmations, OTP authentication codes, shipping updates) from external webhooks with granular telemetry and delivery analytics.

Prerequisites:

Meta-approved WhatsApp message templates in your Business Manager
External store or server capable of sending HTTP POST webhooks (Salla, Shopify, WooCommerce, or custom backend)
Sample event payload structure

Implementation Steps & Visual System Telemetry:

Creating a Webhook Workflow & Mapping Meta Templates

From Automation > Webhook Workflows, click Create and name your workflow (e.g., New Order or OTP Message). Bind the workflow to an approved Meta template for instantaneous dispatch.

Meta-Approved Templates

Utility templates like system_order_success or authentication OTP messages.

Unique Inbound Endpoint

MeaChat provides a dedicated, encrypted webhook listener URL for each workflow.

Verified Status Engine

Automated verification of template parameters and variable parity before activation.

Active Webhook Workflows Registry

Active Workflows

Active Webhook Workflows Table

Workflow Name	Assigned Template	Status	Processed	Delivered	Opened
New Order	system_order_success_notification	Active	1,420	99.2%	88.5%
OTP Message	otp_verification_code_instant	Active	8,950	99.8%	94.1%

Event Routing & Dynamic JSON Payload Mapping

Paste your webhook URL into Salla, Shopify, or your custom server. On any event trigger (such as order.created), MeaChat parses the recipient phone, order value, and details within 2 seconds.

Sub-2-Second Delivery

Order confirmations and OTP verification codes reach customer phones almost instantaneously.

Automatic Parameter Interpolation

Maps {{1}} to customer name, {{2}} to order number, and {{3}} to trackable waybill links.

Smart Retry Engine

Automatically retries delivery if a customer device is temporarily unreachable or offline.

Incoming Event Payload Inspection

order.created Event

Inbound Event Structure (JSON Payload) order.created

{
  "event": "order.created",
  "customer": {
    "name": "Saad Al-Khalidi",
    "phone": "+966500000000"
  },
  "order": {
    "id": "ORD-87421",
    "total": "249 SAR",
    "status": "paid"
  }
}

Real-Time Delivery Telemetry & Processing Audits

Monitor end-to-end performance with comprehensive metrics: Targeted, Processed, Delivered, Opened, and Unreached logs.

Full Delivery Transparency

Pinpoint reasons for delivery issues (e.g., number not registered on WhatsApp).

Exportable Workflow Reports

Download CSV audit logs with single-click reporting for operational reconciliation.

High-Concurrency Throughput

Engineered to process thousands of simultaneous webhook triggers without latency.

Workflow Telemetry & Delivery Analytics

Live Telemetry

Processed 10,370

Delivered 99.5%

Opened 91.2%

Failed 0.5%

Pro Tips for Maximum Impact:

Ensure webhook templates are submitted as Utility category in Meta Business Manager for maximum delivery speed.
Include a one-tap Copy Code button in OTP message templates to streamline customer sign-ins.

Frequently Asked Questions:

Q: Can I route multiple events to a single webhook?

We recommend creating dedicated workflows per event type (e.g., one for Orders, one for OTPs) for precise audit trails.

Q: What is the rate limit for incoming webhooks?

MeaChat cloud architecture scales dynamically to handle thousands of requests per second without rate-limit bottlenecks.

Ready to deploy these features for your business?

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